Davidoff Café Rich Aroma - Freeze Dried Instant Coffee. It is the full body deriving from South American origins and its rich aroma and spiciness originating from East African coffees that makes this coffee the discerning choice for all those who prefer an intense, fascinating taste experience. Davidoff Café Rich Aroma is available as whole beans for freshest enjoyment, ground coffee for a delicate flavour and instant coffee for the convenient preparation.